Journal

Learnings

The Future of Oral Care is Alcohol Free

Alcohol has long been used in commercial mouthwashes to help dissolve active ingredients, preserve the formula and provide antimicrobial action. However, frequent use can dry the mouth and disrupt ...

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Learnings

Your Mouth is a Living Ecosystem

Your mouth is a living ecosystem. Every ingredient you use has the potential to either support that balance—or work against it. What is the Oral Microbiome The oral microbiome is the community of b...

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Learnings

Daily Foods That Support The Oral Microbiome

The mouth contains billions of bacteria that form a delicate ecosystem linked to gum health, enamel protection and the mouth’s natural defences. Certain foods contain compounds studied for their a...

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Learnings

The Future of Oral Care — Hydroxyapatite

Most mouthwashes are formulated to freshen in the moment. Few are designed to support long-term oral health.   Every day, enamel is exposed to acids, diet and daily wear. Over time, essential mine...

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Learnings

Daily Care That Helps Protect Against Gingivitis

Bleeding while brushing is often dismissed, yet it can be one of the earliest signs of gingivitis — inflammation caused by plaque build-up along the gumline. Daily rituals matter. Consistent brushi...

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Collaborations

Now Available Across 47 MECCA Stores Near You

We are now available online and in 47 MECCA stores across Australia and New Zealand. A defining milestone for us — and a testament to the ritual you have so wholeheartedly embraced.   A con...

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Learnings

Common Oral Care Ingredients to Avoid in 2026

Oral care is not simply rinsed away — it is absorbed. Your oral tissues are permeable. Your microbiome is delicate. Your hormones are responsive. What you use twice daily shapes more than your smi...

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Monthly Muse

OUR MUSE — Gabrielle Mirkin | Founder of ACTIVIST®

What does your morning routine look like? My mornings are far from harmonious with two little ones. I wish I could say my mornings were filled with green juice and meditation like they used to be! ...

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Learnings

Unlock the Secrets to a Healthier Mouth — How Your Oral Microbiome Impacts Your Entire Well-Being

A healthy oral microbiome is the unsung hero of your overall well-being. Imagine it as the delicate ecosystem within your mouth, where balance is everything. When in harmony, this community of bact...

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