They say it's what's on the inside that counts. They're right.

That's why we engaged an expert industrial chemist to help us create the perfect blend of natural Australian essential oils and botanical extracts to deliver a healthy, sparkling smile - with no chemical nasties and no testing on our furry friends.

A super smooth texture and delicious, fresh flavours were also must-haves.

Our locally-made toothpastes are vegan, fluoride-free, naturally whitening and gentle on sensitive teeth. They also do a stellar job of fighting plaque, cavities, gum disease and bad breath.

Key ingredients include:

  • Activated charcoal - binds to stains, tartar & bacteria...then gets rid of them
  • Peppermint oil - kills bacteria which cause gum disease
  • Tea tree oil - antiseptic, anti-fungal properties prevent bad breath
  • Eucalyptus - disinfects & fights cavities, plaque & gingivitis
  • Xylitol - found naturally in fruits & vegetables - inhibits plaque-causing bacteria
  • Clove - anti-microbial, anti-fungal, antiseptic properties prevent bad breath
  • Cinnamon - anti-bacterial, anti-inflammatory properties fight bad breath
  • Chamomile - soothes gums & protects against minor gum bleeding
  • Calendula - an intensive healer

Let's not forget what's NOT in LOVEBYT. Our toothpaste contain NO SLS, NO fluoride, NO parabens, NO triclosan, NO DEA, NO aspartame and NO titanium dioxide. Because nobody needs a mouthful of chemicals.

LOVEBYT. It's toothpaste - but not as you know it.