Philosophy

Created here in Australia from premium natural ingredients, LOVEBYT is delightfully different - transforming ordinary toothpaste into something extraordinary. 

Cruelty and chemical-free, it was founded by Northern Beaches native Tash Scutts. Inspiration was from her background in fashion, art and design to devise a product which isn't only good for you, but which looks good too. This is thanks its distinctive packaging design by local artist Bruce Goold - a highly respected and renowned Australian artist who has asserted his own unmistakable influence on Australian contemporary Art and Design.

LOVEBYT is toothpaste. But not as you know it.