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Created here in Australia from premium natural ingredients, LOVEBYT is delightfully different – transforming ordinary toothpaste into something extraordinary.

Cruelty and chemical-free, it was founded by Northern Beaches native Tash Scutts, who drew inspiration from her background in fashion, art and design to devise a product which isn’t only good for you, but which looks good too, thanks to its distinctive packaging design by local artist Bruce Goold.

It’s toothpaste, but not as we know it.